"I've been looking for ways to monetize content on the internet
for a long time. This (MASIV) is the Holy Grail."
— Tim Kring ("Heroes")
Mezzanine Productions was founded by three creative visionaries from the worlds of marketing, advertising and entertainment. The intention was to combine many diverse experiences and talents to find the solution to one problem shared by everyone in our network of friends and associates:
How do you "get through" to tech savvy consumers who grew up on Youtube and Tivo?
If you are an advertiser, this is what keeps you up at night. It's no coincidence that in the next five years, global online advertising budgets are projected to grow by over $100 billion. The solution, we decided, was simple. In order to "get through" to attention strapped, tech savvy consumers, we'd have to give them exactly what they wanted, instantly.
With that in mind, we created MASIV.
MASIV is a full-service, interactive media syndication and advertising platform with analytic metrics. Working off the principal of instant gratification, MASIV capitalizes on the inevitable trends toward interactivity and more tech savvy consumers.
Mezzanine Productions is also currently developing original content to debut on the MASIV platform including an untitled project with Evolution Studios ("The Real Housewives of Orange County," "Ocean Force"), and "Civil War," the first ever fully interactive movie to provide viewers the ability to choose the movie they want to see while they watch it.
We at Mezzanine believe that our proprietary software and technology along with our vast network of strategic partners and marketing resources, places us in a unique position to transform the future of advertising on the Internet.